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Are you looking to present a new idea? Are you looking to reach new markets or are you seeking venture-capital funding? A targeted pitch deck is your best friend!

Pitch deck defined

A pitch deckis a presentation that helps potential investors learn more about your business.A great pitch deck is therefore critical.By efficiently presenting an overview of business plans, pitch decks help investors decide on their future course of action.

Pitch decks may not get you the funding straightaway. But it certainly takes you forward to the next meeting by generating interest.

The prominent aspects of a great pitch deck would be its basic concept, the quality of information it provides and most importantly the story that runs through it.

The Concept : An emotional connect

Using graphics, text and images the basic concept of the presentation is conveyed in such a way as to motivate the audience to take an instinctive and immediate decision.

The Information : A logical support

Fact-checked, effective data presented in an honest no-frills way leads the audience forward to making the right choicesconsistently.

A Story: The constant reason

From the first slide to the last, great pitch decks present the journey of a thought process. Connecting to the audience at an emotional level, the storyinspiresthe audienceto decide quickly.

Tips for a great pitch deck

Keep it short – No one will want to be confronted by large amounts of information or too many slides. So retain interest by keeping it short and focused.

Structure of a pitch deck – A powerful introduction, a clear body of evidence and a summary of important takeaways form the basic structure of the pitch deck.

SEBI Compliance – Release of a company’s financial information has to be done under SEBI guidelines.

Edit objectively – It is normal to start off with too much information. Repeated editing is the only way to bring clarity and focus to your content.

Take professional help – Do not hesitate to take the help of professional pitch deck developers who help to craft your story and make it stand out. It saves on time and reduces stress.

The no-no in a greatpitch deck

Unclear & unverified terms and claims – Simple language that is jargon and cliché freeis to be used.

Slide covered with text or graphics – Too much text, the audience will only have time to read; too much graphics, the audience can get distracted. There has to be a balance.

Inconsistent font, colour and alignment – On-screen text has to have consistent font size and relevant colour and be well-aligned for it to look professional.

Do you really need a great pitch deck?

Pitch decks help you critique all facets of your business and keep your concepts and processes clear before you present them to prospective clients. They showcase not just your idea or concept, but also how current your approach is how relevant your tactics are and how genuine your commitment is.

A great pitch deck has to primarily tell your story. Make sure it’s told in the best way.