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How often do entrepreneurs, innovators and businessmen succeed in communicating the uniqueness of their precious ideas in a lucid manner? Do you mostly end up feeling frustrated at being unable to bridge the gap of understanding? Here is where a good presentation designed professionally on PowerPoint works its magic by effecting smooth communication.

Having to read reams of sales, inventory or market reports can be quite daunting. Using an effective visual communication tool like PowerPoint on the other hand can be the game-changer toreach your target audience.It is therefore important to know clearly how to optimise this presentation tool.

Making sense of PowerPoint presentation

As we navigate through the creation of a PowerPoint presentation it is important to keep in mind that it is ultimately a total presentation package that offers tools designed to make the process simple for you. Easily achieved integration of multimedia enhances the versatility of your presentation. Professional PowerPoint presentation designers make the best use of its features to offer you a comprehensive and stylish product.

The building blocks of aPowerPoint presentation

PowerPoint presentations have a set of mandatory slides for venture capitalists: Title, Problem/Opportunity, Value/Solutions,USP, Business Plan, Marketing Strategy, Competitive Analysis, Management Team, Financial Projections & Key Current Status, Accomplishments, Timeline, and Use of Funds. Depending on the nature of the required presentation, the number and type of slide can be adjusted and adapted.

Benefits of a PowerPoint presentation

Today when time is at a premium, PowerPoint offers immense scope for ease of communication.It creates a great first impression by its professional appearance, helps you practically in collecting your thoughts and remaining focused, streamlines analysis process and aids decision making. Its customizable templates break the barriers of boredom and save you precious time. The wide range of multimedia and file integration gives it flexibility to combine and collaborate across business situations. Sharing your PowerPoint online increases business visibility and thereby your online leads.

The 10/20/30 rule of presentation

American marketing guru and Silicon Valley venture capitalist Guy Kawasaki’s transformative 10/20/30 rule states that an ideal presentation should have not more than 10 slides, should be presented in 20 minutes and should have font size of minimum 30 points. Creating this ensures clarity of thought process and presents your idea in a no-frills de-cluttered manner.

Relevance of the 10/20/30 rule

Though it has its share of critics, this rule helps to keep your audience engaged and focused on the heart of the matter so that decisions are made faster and effortlessly.

Do PowerPoints have any weaknesses?

PowerPoint presentations are limited by the fact that they sometimes are unable to represent in depth the complexity of topic and the fact that certain basic equipment is required for a demonstration. But these are not insurmountable and are far outweighed by the advantages.

Success is rarely attained by reason alone. It is the passion and emotion behind the idea that ultimately allows you to reach the pinnacle of achievement. But a presentation that focuses on emotions alone and does not rely on coherent structure, hard data and analysis will leave the target audience confused. Presentation designers are able to strike the balance between the two.

A PowerPoint that tells an honest story of ideas and facts is a piece of art and an ultimate instrument of communication. Use it well to script your success.